Update Domain URL in Google Analytics

  1. From your Account Home page – the very first one you get to in GA – select the property you wish to edit
  2. From the top right corner of the page, click ‘Admin’ – in the orange bar
  3. Select ‘Property Settings’
  4. Change the ‘Default URL’ from http://yourdomain.co.uk to http://www.yourdomain.co.uk
  5. Scroll to the bottom of the page to apply the changes
  6. Bonus point: before clicking ‘Apply’ you can connect up your Google Webmaster Tools account if you haven’t done so already.
Now go back up to the top of the page and click ‘Standard Reporting’. You’ll see all the historical data still in there.


Update Google Analytics Profile Names

  1. From the top right hand corner click ‘Admin’ – in the orange bar.. same as last time
  2. Select the profile name – if you have more than one you’ll need to do this for all of them
  3. Select ‘Profile Settings’
  4. Change the website’s URL from http://yourdomain.co.uk to http://www.yourdomain.co.uk
  5. Scroll to the bottom and click ‘Apply’
  6. Bonus point: if you’ve found that, although your site has site search, the data is not feeding into GA, there’s a setting on this page that needs to be enabled.
And… you’re done. With no loss of historical data.
We’d love to hear your experiences of changing domain names in Google Analytics, let us know in the comments below.

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