MUSIC VIDEO APP TRILLER BECOMES A SOCIAL NETWORK

Mobile app Triller isn’t just a simple way to make music videos anymore — it recently added social features that allow users to follow other users and explore their videos.
I should probably back up a second and explain what Triller is. It’s an iPhone and Android app that allows you to create a video by taking a snippet of your favorite song, adding a video filter and singing along. Co-founder and CEO David Leiberman said the app is easy-to-use, but at the same time, “we still preserve the illusion of glamor that’s often destroyed in video.”
“We’re giving people the opportunity to make a video that doesn’t look like a bad bar mitzvah video,” he added.
Initially, Triller was just focused on allowing users to create the videos — you’d make them in the app then share and watch them elsewhere.
But that started to change with the launch of Triller Famous, a section that highlights a curated selection of user-submitted videos. Leiberman said the response was pretty encouraging, with nearly a million users signing up to submit (he said the app has seen 10 million downloads overall).
Triller Profile
With the latest update, Triller is becoming more of full-fledged social network, with the ability to follow and be followed. You might follow people you know, or people who you discovered through Triller Famous — then you can toggle back-and-forth between the Famous feed and your own customized feed. Plus, everyone gets a profile showcasing all their publicly-shared videos.
And if you’re like me and not quite ready to show off your lip-syncing/dancing skills, this gives you a reason to browse the app.

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